Brands
Measure if your brand sticks
The campaign shipped. Impressions went up, clicks too. But six weeks later nobody in the room can answer the one thing that matters: does anyone actually remember us, and why? Brand recall gets felt, not measured, and that turns every budget into an act of faith.
the brand lead who just wrapped a campaign
Do you remember our brand?
Capabilities
The pieces that actually matter.
Spontaneous recall
Multiple choice with stable randomization and anchored options tells you which brands come to mind first without biasing the order.
The why, read by AI
One open question on why it was memorable becomes clustered themes and sentiment, without reading hundreds of answers by hand.
Recall by segment
Crosstabs and pivots split recall by age, city, or channel, something SurveyMonkey puts behind a paywall and here it isn't.
Report in your brand
The PDF comes out with your logo and six-colour palette, no 'Powered by', so the board sees your brand and not ours.
In their world
Where recall is won
Your brand lives in the wild: billboards, feeds, screens. Camaleonic measures whether any of it actually stuck, by campaign and by channel, so you stop deciding blind.
What you capture here
- By campaign
- By channel
- Recall over time
A starting point
Post-campaign brand recall
A real survey ready to adapt. Make it yours in seconds.
- When you think of this category, which brands come to mind?multi choice
- Do you recall seeing anything from our brand in the past few weeks?yes/no
- How well does this brand fit who you are?1-5 scale
- If you remember the campaign, what stuck with you and why?long open text
- Which age range are you in?single choice
What you will see
You will see spontaneous recall as a brand ranking, the whys clustered into themes with their sentiment, and a crosstab of recall by age segment, all in one view and exportable to a PDF with your logo.