Research survey template
Tell us how you use this category
A ready-to-use research survey template with 16 questions already written and tested. Open it, brand it as your own and launch in minutes. Free to start, no card required.
Research surveys validate a hypothesis before you invest: market, price, message or concept. The key is not to lead the answer: neutral questions, balanced options and a large enough sample. A good research questionnaire saves you from building something no one wants.
What respondents see
A study about buying and usage habits. There are no right answers: we're interested in how you really do it.
What this template asks
- Single choiceHow often do you use or consume products in this category?
- Daily
- Several times a week
- A few times a month
- Occasionally
- Almost never
- Multiple choiceOn what occasions do you use or consume it?
- At home
- At work
- At social gatherings
- While exercising
- While traveling
- Single choiceAt what time of day mainly?
- In the morning
- At midday
- In the afternoon
- At night
- Any time
- Multiple choiceWhich brands in the category do you know?
- Brand A
- Brand B
- Brand C
- Brand D
- I don't know any
- Single choiceWhat is your usual brand?
- Brand A
- Brand B
- Brand C
- Brand D
- Store brand
- It varies
- MatrixHow important are these attributes when you choose?
- Price
- Quality
- Ease of use
- Being healthy
- Sustainability
- Not important at all
- Slightly important
- Somewhat important
- Important
- Essential
- ScaleHow satisfied are you with what you currently use?
Very unsatisfied 1–5 Very satisfied
- Open textWhat do you feel is missing from the category's current offering?
- Single choiceWhere do you usually buy this category?
- Supermarket
- Specialty store
- Online
- Big-box stores
- Local market or neighborhood shop
- Single choiceWho decides this purchase in your household?
- Me
- My partner
- A shared decision
- Someone else
- NumberHow much do you spend per month on this category, approximately? (EUR)
- RankingRank these factors by how much they weigh in your purchase
- Price
- Brand
- Quality
- Promotions
- Recommendations
- Yes / NoHave you switched your usual brand in the last year?
- Yes
- No
- Open textWhat prompted the change?
- Single choiceWhat is your age?
- 18 to 24 years old
- 25 to 34 years old
- 35 to 44 years old
- 45 to 54 years old
- 55 years or older
- Single choiceWhat's your household like?
- I live alone
- With a partner
- With children
- Shared flat
- Other situation
Frequently asked questions
- What is a research survey template?
- It is a pre-built research survey questionnaire with 16 ready-to-send questions. Use it as-is or adapt it to your case in Camaleonic Survey's visual editor.
- Is it free?
- Yes. You can create an account and use this template for free, no card required. Paid plans add advanced analytics, live results and more.
- Can I customize it?
- Completely. Change questions, logic, typography and color so the survey looks like your brand, not a generic form.