Skip to content

Hotels

Hotel satisfaction surveys

A hotel satisfaction survey works better when it asks about one specific moment of the stay rather than the whole thing. Check-in, the room, the restaurant and departure are different experiences with different owners, and blending them into one long questionnaire produces an average score that tells nobody what to fix. Send a short survey tied to the moment you want to improve, and save NPS for after checkout, when the guest has formed a view of the whole stay.

The templates

When to send it

Timing decides both your response rate and the quality of what people tell you. Moment-specific surveys (check-in, restaurant) work the same day, while the memory is fresh and the guest is still on site, where you can still act on it. Whole-stay surveys and NPS go out after checkout, between that same day and 48 hours later: any later and the memory blurs, any earlier and the experience is not over.

How many questions fit

Fewer than you want to include. A guest who has just checked out will give you a minute, not ten, and every extra question is paid for in drop-offs. These templates stay between five and eight questions for that reason: one numeric rating you can track over time, two or three on the things you actually control, and one open question at the end, which is usually where the interesting part lives. If you need more depth, split it into two sends rather than lengthening one.

In the guest's language

A hotel hosts people from several countries in the same week, and a survey in a language the guest does not command measures reading comprehension, not satisfaction. All six templates are written in Spanish, English, French, Italian, Portuguese and German, and the public link shows each person their own language without you having to run six separate surveys.