Research survey template
Brand health: quarterly tracker
A ready-to-use research survey template with 10 questions already written and tested. Open it, brand it as your own and launch in minutes. Free to start, no card required.
Research surveys validate a hypothesis before you invest: market, price, message or concept. The key is not to lead the answer: neutral questions, balanced options and a large enough sample. A good research questionnaire saves you from building something no one wants.
What respondents see
A short study about the brands in this category: which ones you remember, which ones you use and which one you prefer. There are no right or wrong answers. It takes about 4 minutes.
What this template asks
- Yes / NoIn the last 12 months, have you bought products or services in this category, or taken part in that buying decision?
- Yes
- No
- Open textWithout looking at any list, which brands in this category come to mind right now?
- Multiple choiceWhich of these brands did you already know, even if only by name?
- Brand A
- Brand B
- Brand C
- Brand D
- Brand E
- None of these
- Multiple choiceWhich of them would you consider for your next purchase in this category?
- Brand A
- Brand B
- Brand C
- Brand D
- Brand E
- None of these
- Multiple choiceWhich of them have you bought or used in the last 6 months?
- Brand A
- Brand B
- Brand C
- Brand D
- Brand E
- None of these
- Single choiceOf the brands you have used, which one would you say is your main brand?
- Brand A
- Brand B
- Brand C
- Brand D
- Brand E
- I do not have a main brand
- ScaleThinking about your main brand, how satisfied are you with it?
Not at all satisfied 1–5 Very satisfied
- ScaleHow likely are you to recommend your main brand to a friend or a colleague?
Not at all likely 0–10 Extremely likely
- Single choiceFor your next purchase in this category, what is most likely?
- Stay with the brand I use now
- Try a different brand
- Choose on price or on whatever offer is available
- I do not know yet
- I do not expect to buy in this category
- Open textWhat would a brand in this category have to do to earn your preference?
Frequently asked questions
- What is a research survey template?
- It is a pre-built research survey questionnaire with 10 ready-to-send questions. Use it as-is or adapt it to your case in Camaleonic Survey's visual editor.
- Is it free?
- Yes. You can create an account and use this template for free, no card required. Paid plans add advanced analytics, live results and more.
- Can I customize it?
- Completely. Change questions, logic, typography and color so the survey looks like your brand, not a generic form.