Research survey template
Brand Study
A ready-to-use research survey template with 15 questions already written and tested. Open it, brand it as your own and launch in minutes. Free to start, no card required.
Research surveys validate a hypothesis before you invest: market, price, message or concept. The key is not to lead the answer: neutral questions, balanced options and a large enough sample. A good research questionnaire saves you from building something no one wants.
What respondents see
A short study about the brands in this category. There are no right or wrong answers; we want your honest opinion.
What this template asks
- Open textWhen you think of this product category, which brand comes to mind first?
- Multiple choiceWhich of these brands do you know, even if just by name?
- Brand A
- Brand B
- Brand C
- Brand D
- Brand E
- None of these
- Multiple choiceWhich have you purchased in the last 6 months?
- Brand A
- Brand B
- Brand C
- Brand D
- Brand E
- None
- Single choiceWhich do you buy most often?
- Brand A
- Brand B
- Brand C
- Brand D
- Brand E
- It varies
- ScaleHow likely are you to consider our brand for your next purchase?
None 0–10 Total
- MatrixTo what extent do you associate these ideas with our brand?
- Quality
- Trust
- Innovation
- Fair price
- Closeness
- Not at all
- A little
- Somewhat
- Quite a bit
- A lot
- Single choiceWhere have you seen or heard our brand recently?
- Television
- Social media
- Outdoor advertising
- Someone's recommendation
- In store
- I haven't seen it lately
- Yes / NoDo you remember any recent campaign or ad of ours?
- Yes
- No
- Open textWhat do you remember about that campaign?
- ScaleOur brand feels different from the rest
Strongly disagree 1–5 Strongly agree
- ScaleOur brand offers good value for money
Strongly disagree 1–5 Strongly agree
- Single choiceDo you intend to buy our brand in the next 3 months?
- Definitely yes
- Probably yes
- Maybe
- Probably not
- Definitely not
- RankingRank these criteria by importance when buying in this category
- Price
- Quality
- Brand
- Sustainability
- Availability
- Single choiceWhat is your age?
- 18 to 24 years old
- 25 to 34 years old
- 35 to 44 years old
- 45 to 54 years old
- 55 years or older
- DropdownWhich autonomous community do you live in?
- Andalusia
- Aragon
- Asturias
- Balearic Islands
- Canary Islands
- Cantabria
- Castile and León
- Castilla-La Mancha
- Catalonia
- Valencian Community
- Extremadura
- Galicia
- Community of Madrid
- Region of Murcia
- Navarre
- Basque Country
- La Rioja
Frequently asked questions
- What is a research survey template?
- It is a pre-built research survey questionnaire with 15 ready-to-send questions. Use it as-is or adapt it to your case in Camaleonic Survey's visual editor.
- Is it free?
- Yes. You can create an account and use this template for free, no card required. Paid plans add advanced analytics, live results and more.
- Can I customize it?
- Completely. Change questions, logic, typography and color so the survey looks like your brand, not a generic form.