Research survey template
Brand perception: what [BRAND] stands for
A ready-to-use research survey template with 11 questions already written and tested. Open it, brand it as your own and launch in minutes. Free to start, no card required.
Research surveys validate a hypothesis before you invest: market, price, message or concept. The key is not to lead the answer: neutral questions, balanced options and a large enough sample. A good research questionnaire saves you from building something no one wants.
What respondents see
A short questionnaire about the attributes you associate with [BRAND] and what really counts when you choose a brand in this category. Around 10 questions, 3 to 5 minutes.
What this template asks
- Yes / NoHad you heard of [BRAND] before this questionnaire, even just the name?
- Yes
- No
- Open textWhat is the first word that comes to mind when you think of [BRAND]?
- Yes / NoHave you ever bought or used products or services from [BRAND]?
- Yes
- No
- Single choiceWhat has held you back most so far from buying or using [BRAND]?
- The price
- I don't know it well enough
- I haven't needed what it offers
- I prefer another brand in the category
- What I have heard or read about it
- It is not easily available to me
- I don't know
- Single choiceCompared with what you expected before using it, your experience with [BRAND] was...
- Much worse than I expected
- Somewhat worse than I expected
- About what I expected
- Somewhat better than I expected
- Much better than I expected
- I don't remember
- MatrixPlease say how much you agree with each statement about [BRAND].
- It is a trustworthy brand
- It delivers what it promises
- It is modern
- It is innovative
- It is a brand that stays close to its customers
- It is expensive compared with other brands in the category
- Strongly disagree
- Somewhat disagree
- Neither agree nor disagree
- Somewhat agree
- Strongly agree
- I don't know
- Multiple choiceWhen you choose a brand in this category, what weighs most in your decision? Choose up to 3 answers.
- That it is a trustworthy brand
- That it delivers what it promises
- That it is modern
- That it is innovative
- That it stays close to its customers and treats them well
- That the price is reasonable
- I don't know
- ScaleHow different do you find [BRAND] from the other brands in the category?
It is like all the others 1–5 It is clearly different
- Multiple choiceWhat is your idea of [BRAND] mainly based on? Choose up to 3 answers.
- My own experience using it
- What people around me have told me
- Its advertising
- What I see on social media
- News or articles
- What I see in store or on its website
- My dealings with its customer service
- I couldn't say
- Single choiceIf you had to choose a brand in this category tomorrow, where would [BRAND] stand?
- It would be my first choice
- It would be among those I would consider
- I would only choose it if there were no alternative
- I would not choose it
- I don't know
- Open textWhat would have to change for [BRAND] to become your first choice?
Frequently asked questions
- What is a research survey template?
- It is a pre-built research survey questionnaire with 11 ready-to-send questions. Use it as-is or adapt it to your case in Camaleonic Survey's visual editor.
- Is it free?
- Yes. You can create an account and use this template for free, no card required. Paid plans add advanced analytics, live results and more.
- Can I customize it?
- Completely. Change questions, logic, typography and color so the survey looks like your brand, not a generic form.