Research survey template
Visual identity test: first impression and fit
A ready-to-use research survey template with 11 questions already written and tested. Open it, brand it as your own and launch in minutes. Free to start, no card required.
Research surveys validate a hypothesis before you invest: market, price, message or concept. The key is not to lead the answer: neutral questions, balanced options and a large enough sample. A good research questionnaire saves you from building something no one wants.
What respondents see
We are testing a visual identity concept (logo, packaging or brand look) before launch: what it conveys, how well it fits the brand and what unintended readings it triggers. About 4 minutes.
What this template asks
- Yes / NoHave you been able to see the visual identity concept this survey is about?
- Yes
- No
- Open textWrite the first three words that come to mind when you look at the concept.
- ScaleOverall, how much do you like the concept?
I do not like it at all 1–5 I like it a lot
- Multiple choiceWhat does the concept convey? Choose up to three options.
- Modern, current
- Trustworthy, serious
- Expensive, premium
- Cheap, low-priced
- Approachable, friendly
- Cold, distant
- Innovative, different
- Conventional, similar to others
- Sustainable, environmentally minded
- Youthful
- It does not convey anything in particular to me
- ScaleCompared with other brands in the same sector, how different does it look to you?
Very similar to others 1–5 Very different
- MatrixIndicate how much you agree with each statement about the concept.
- You can tell at a glance which brand it is
- It reads well at small sizes, for example on a phone
- It would stand out next to other brands
- It is easy to remember
- Its elements work together: colours, typography and shapes
- Strongly disagree
- Somewhat disagree
- Neither agree nor disagree
- Somewhat agree
- Strongly agree
- I could not say
- Single choiceCompared with the brand's current look, which do you prefer?
- I clearly prefer the new one
- I slightly prefer the new one
- I like them equally
- I slightly prefer the current one
- I clearly prefer the current one
- I do not know the brand's current look
- ScaleHow well does the concept fit what you expect from this brand?
It does not fit at all 1–5 It fits completely
- Single choiceAfter seeing the concept, how does your interest in the brand change?
- I am much more interested
- I am somewhat more interested
- The same as before
- I am somewhat less interested
- I am much less interested
- Yes / NoIs there anything in the concept that confuses you, feels off, or reminds you of something it should not?
- Yes
- No
- Open textTell us what it is and why. The more specific, the better.
Frequently asked questions
- What is a research survey template?
- It is a pre-built research survey questionnaire with 11 ready-to-send questions. Use it as-is or adapt it to your case in Camaleonic Survey's visual editor.
- Is it free?
- Yes. You can create an account and use this template for free, no card required. Paid plans add advanced analytics, live results and more.
- Can I customize it?
- Completely. Change questions, logic, typography and color so the survey looks like your brand, not a generic form.