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Sport clubs

Surveys for sport clubs

A club does not have one audience, it has four, and asking them all the same questions is why club surveys go unused. The long-standing member, the family bringing a child to the academy, the person who only comes on matchdays and the volunteer who keeps the place running on Saturday mornings value different things and leave for different reasons. Send a short survey per audience, tied to the moment that audience is with you, and keep the long general one for once a year.

The templates

Ask while they are still there

Matchday gets asked the same day, while the memory is warm and you can still fix something before the next fixture. Facilities, right after someone has used them. Membership renewal, weeks before the window opens, not after someone has already decided not to renew. A survey that arrives late measures regret, not experience.

Volunteers are an audience too

Almost no club asks the people who hold it up, and they are the first to burn out and leave without saying anything. The volunteer template is written so it can be answered honestly: it asks about the real hours, about whether they feel equipped and trained, and about the intention to continue next season without making anyone who says no feel guilty. A club that loses its volunteers loses considerably more than hours.

For the academy, ask whoever decides

In a youth academy the child is the one enjoying it, but the family pays, drops off, picks up and decides whether next season happens. The template is written for the family and asks about the child's experience through them, without ever requesting data that identifies the minor. That is the legally correct approach and also the useful one: the renewal is signed by whoever is answering.